Persuasion

https://brendon.com/blog/take-action-in-your-life/

In this blog post by Brendon Buchard he talks about what its like to be stuck in a funk.  He uses a lot of the six universal principles of persuasion in this post.  He talks about how there are three things we must do to take action and start moving towards accomplishing our goals again.  One thing he does is talk about how YOU are similar to so many others that are going through the same things as you and what they are doing to accomplish their goals and what YOU ALL could be doing to continue moving forward.  He ethos in the way that he makes himself seem relatable to the reader who may or not be going through what he refers to as "analysis paralysis." And he uses pathos when he tells the reader that they really do have so much going on in their head, and when he gives the example of how good it feels to finally get to help somebody. I think this blog appeals to people who need a detailed step by step guide of how to start accomplishing their goals, probably catering more to people who are not so adventurous and out there.  He gives a detailed guide about why people are experiencing certain issues, and what they can do to fix them.